Based on your subject / vertical as well as your geographic location the various search engines might have vastly different search volumes. The tool are only able to possibly offer approximations. Exact search volumes are difficult to find because of vanity searches, click bots, rank checkers, along with other types of automated traffic. Extremely valuable search phrases may show much better volume compared to what they really have because of various competitive commercial forces inflating search volumes because of automated search traffic.
t’s simple to tell whether a keyword is popular. Whenever you explore Google for implementing keywords or keyword phrases, they often come with lots of AdWords ads. This signals the keyword is lucrative and highly competitive.
Doing market and keyword research will state your Search engine optimization strategy, whether you are targeting difficult keywords that could take many years to rank organically, or targeting ones which are in your achieve.
Using compensated search ads might help identify which keywords will drive clicks. Whether it earns actual conversions, then you will know which keywords in your list you ought to be targeting in Search engine optimization.
Using compensated search, calculate your own personal revenue for every keyword. This case can be done by using a proper keyword tool.
First purchase a sample campaign for some keywords using Pay Per Click or Bing Ads. Then track conversions during the period of hundreds of clicks.